Cyndie Shaffstall

40+ years of experience as a strategic marketing and operations leader, with a career spanning CEO, COO, and CMO roles at startups and senior leadership positions within global organizations. My current focus is Trust Moments Real Estate — a platform we've created for real estate agents who are done being held hostage by big box real estate sites. I'm the designer, creator, and engineer behind it, but it works because of the 70 years of marketing my partners and I bring to the project. Marketers who also happen to be very good at their specific craft. We built this from the marketing side out — which, it turns out, makes all the difference. Early in my career, I focused on building and scaling the operations that lay the foundation for high-performing marketing and sales teams. Leading from the helm was rewarding, but my greatest satisfaction has always been in operationalizing marketing, sales, and web operations for others — combining deep expertise in technology and systems with the genuine pleasure of mentoring emerging marketers. For me, data has always been the delta between theory and execution. I use it to deepen personas, optimize funnels, refine customer journeys, and shape strategies that elevate lifetime value. From SaaS to consumer goods, dog food to athleisure, I've led B2C, D2C, B2B, and B2E initiatives with one consistent focus: using data to deliver experiences that delight customers, drive conversions, foster advocacy, and grow revenue. Processes are my passion — but true impact comes from tailoring them to the unique needs of teams and stakeholders. A well-crafted process doesn't just create efficiency; it unifies a team, aligning strategy with execution in a way that accelerates success. At the core of my career is storytelling. I've published more than 20 nonfiction and fiction books and authored millions of words as white papers, case studies, scripts, ebooks, press releases, and advertisements. Whether through narrative or data-driven campaigns, I thrive on shaping content that informs, resonates, and performs. Along the way, I've maintained hands-on expertise across the marketing and operations ecosystem: n8n, GitHub, Jira, Spark API, Google Ads, Analytics, Tag Manager, Looker Studio, Facebook Advertising, Klaviyo, Iterable, Salesforce, WordPress, Webflow, HubSpot, Marketo, Zoho, and more. Today, I bring leadership, data, process design, and storytelling together to transform marketing operations into scalable engines of growth — and to mentor the next generation of marketers in finding their own.