Jason Hornady

After completing his studies in marketing at the University of Wyoming, Jason Hornady began his career at a firm that represented sporting goods manufacturers. He managed relationships with over 200 dealers and distributors there, quickly establishing a reputation for results and reliability. This hands-on experience with sales and distribution equipped him with the skills necessary to drive success in increasingly complex markets and prepared him for more significant leadership roles. He further sharpened his business acumen as Director of Sales and Marketing at Redfield Riflescopes Inc., a Riflescope manufacturer. Hornady was responsible for global sales operations, product development, and communications strategy there. Despite the company's eventual closure, the lessons learned were invaluable. He used those insights to excel at a new firm, where his work led to a 450% sales increase with one national retailer and more than doubled revenue with another, proving his strategic capabilities. In 2006, Jason Hornady joined the family company in Nebraska, bringing with him a wealth of experience and a strong desire to contribute to its future. Almost immediately, he began implementing systems and strategies that spurred unprecedented growth. In 2007, he was appointed Vice President, and from that position, he drove the launch of over 700 new products. His vision helped evolve the company from a respected name into a dominant force in the industry. By enhancing the product lineup and creating new opportunities for engagement, Jason expanded the customer base while retaining loyalty from longtime supporters. Whether catering to hunters, sport shooters, or law enforcement, his efforts reinforced the brand's reputation as a reliable source of high-performance ammunition and gear. His approach emphasizes quality, innovation, and responsiveness to market demand. Beyond the boardroom, Hornady has emerged as a respected advocate for the rights of firearm owners and outdoor enthusiasts. His work with a leading foundation dedicated to athletes' interests has allowed him to influence legislation protecting and advancing the values of hunters and recreational shooters. Through public policy engagement, he ensures that the voice of the shooting community remains strong and represented. As a former chairman of the same foundation's board, Jason was central to building bipartisan support for outdoor recreation and shooting sports initiatives. His leadership extended to partnerships with conservation groups, where he advocated for sustainable resource management. His belief in the connection between ethical gun ownership and environmental stewardship has driven him to support organizations that share those ideals. Jason Hornady has steadfastly committed to values beyond profit through every career phase. His belief in education, conservation, and responsible business practices defines his leadership style and personal mission. Whether guiding a company to record growth or championing legislative efforts, he continues to shape the future of the firearms and outdoor recreation industries with purpose and integrity.